Auth0 adds Deduce to its partner integrations

Time flies when you’re fighting fraud. 

It’s already been a week since Fast Company named Deduce the most innovative security solution of 2022. Now, our intelligent MFA technology is available on the Auth0 Marketplace, delivering increased security and an outstanding user experience to a huge swath of customers.

A no-code collaboration for the ages

Teaming up with Auth0 isn’t peanuts. The leading identity platform, acquired by Okta in 2021, secures access for some of the world’s biggest companies, including 1-800 Flowers, Pfizer, Sharp, and Subaru. Thanks to Deduce’s no-code integration, Auth0 customers can deploy our Intelligent MFA solution without breaking a sweat. Simple drag and drop tools enable users to add Deduce to any Auth0 workflow and choose the appropriate risk signals for their needs.

Deduce’s Intelligent MFA is especially impactful for risk-averse, regulated industries such as banking, fintech, insurance, gaming, and others. E-commerce companies that don’t employ such a solution can also be negatively affected, stung by false positives that result in abandoned shopping carts and lost customers.

Deduce’s Intelligent MFA adds just that—intelligence—to create an exemplary user experience. Our real-time intelligence layer analyzes 75 risk and trust signals for each privacy-compliant identity so only real account takeover (ATO) threats are flagged.

Here are some of the risk signals Deduce accounts for:

  • New IP Found (Is this IP new to this identity?)
  • New Device Found (Is this a new device for this identity?)
  • Suspicious Activity—Time of Day (Is this time of day not normal or suspicious for this identity?)
  • Impossible Travel Detected (Would it be impossible for a user to travel to a new location from the last known location in the given timeframe?)
  • IP / Account Cycling Detected (Has this IP frequently cycled over many different accounts?)
  • Malicious IP Detected (What malicious activity was observed for this IP across our network?)
  • Network Proxy (Is this identity using a malicious proxy?)
  • Network Hosting (Is this identity using a hosted network?)

Powering these risk signals is the Deduce Identity Network: the largest real-time identity graph for online fraud in the US. With over 450 million anonymized user profiles and upwards of 1.4 billion daily activities at its disposal, the Deduce Identity Network and its Intelligent MFA application provide a critical layer of identity fraud defense to your Auth0 Identity Platform.

A cooler way to MFA

At Deduce, we believe there’s a cooler way to MFA, which, let’s face it, can sometimes feel like “More Frustrating Authentication,”

Most MFA solutions trigger far too many false positives and burden legitimate users with circuitous verification processes. This often leads to churn, and potentially a costly hit to company reputation. A recent CMO Council report hammered this point home, indicating that 81 percent of users preferred companies that enabled easy and secure account verification, with more than 60 percent having canceled a transaction due to an inefficient authentication process.

Easy setup

Check out our solution brief to see how integrating Intelligent MFA into Auth0 can help you reduce friction, improve conversions, combat fraud, and keep customers happy. Additionally, this guide walks Auth0 users through the Intelligent MFA activation process (it’s a cinch!).

The video below shows just how easy it is to set up.

As for prerequisites, there aren’t many: an Auth0 account and tenant (sign up for free here); an API Key and a Site ID (reach out to [email protected]); and a tenant with MFA enabled.

To learn more about our partnership with Auth0, read the official press release.

Our software won some serious hardware

Deduce is closing out the winter season with a flurry of exciting announcements. First up: Fast Company included us on its list of The World’s (50) Most Innovative Companies, joining the likes of Microsoft, Stripe, and SpaceX. 

Even better (catches breath), Fast Company awarded us the number one spot in the security category.

We can’t think of a better way to punctuate the growth of our Deduce Identity Network, which recently surpassed 450 million anonymized profiles and 1.4 billion daily activities across 150,000+ websites and apps—all fully privacy-compliant. These big numbers spell big-time problems for fraudsters, and we’re humbled that Fast Company named us the top innovator alongside other impressive cybersecurity solutions.

In response to the Fast Company honor, our founder/CEO Ari Jacoby highlighted Deduce’s momentum over the past year, including 500% year-over-year growth. Jacoby emphasized how Deduce is “providing a critical yet previously unavailable capability” that prevents fraud while delivering a trusted user experience.

The trusted user experience piece is crucial. Deduce’s dynamic data adds an intelligence layer on top of friction-laden approaches like MFA, significantly curtailing account takeover, account creation fraud, and false positives. Less fraud and churn translates to happier customers, and mitigates reputational damage caused by data breaches.

The Fast Company news follows a momentous 2021 campaign in which we raised our Series A, moved the Deduce HQ from Philly to New York, bolstered our executive team, and received numerous accolades (AI Fintech 100, Stratus Awards, Fortress Cybersecurity Awards, and more). 2022 is shaping up to be our biggest year yet, and we still have more to celebrate before Q1 draws to a close—stay tuned!
For more on this announcement, check out Fast Company’s write-up on Deduce and the official press release.

The greatest hits from our 2021-derful mixtape

Grab your hot cocoa, eggnog and brandy, gingerbread cookies and peppermint bark. It’s time to play back the greatest hits from our 2021-derful mixtape.

From funding news and milestones to an awards list the size of a George R.R. Martin novel, Deduce was all gas and no brakes in 2021. With cybercrime costs forecasted to reach $10.5 trillion globally by 2025, we have no choice but to keep the pedal to the metal.

We couldn’t squeeze everything in here, so this is merely a taste of this year’s hits. Scroll your trackpad/mouse wheel/thumb and enjoy!

“A” summer to remember

After tripling our revenue growth in 2020 and ending the year with a funding announcement, we raised another round this past June. The Series A, led by Foundry Group, helped launch our Deduce Insights product: a “cybersecurity radar” powered by our FAANG-sized data stack that preempts fraudulent activity in Minority Report-like fashion and promptly alerts customers.

The fraud prevention and detection market is expected to hit almost $63 billion by 2028. Bad news for fraudsters; great news for us, our customers, and their users.

This year, we also moved the Deduce HQ from Philadelphia to New York City. Come pay us a visit — we’re missing our Philly cheesesteaks, but the pizza is amazing.

400 million reasons

In October, we crossed a major milestone: more than 400 anonymized profiles in our US Deduce Identity Network.

These profiles, comprising billions of daily online interactions across hundreds of thousands of websites and over one hundred attributes, power our algorithms that shut down fraudsters in real-time.

watching algorithms

As Jay-Z once said: “Men lie, women lie, numbers don’t.” These big numbers convey an important message: unparalleled protection against account takeover and account creation fraud, for companies of all sizes, and a Trusted User Experience that wows customers again and again.

Rolling out the red carpet

Our trophy case is piling up, affirming that our customers (and their customers) are enjoying the benefits of real-time fraud protection.

In 2021 we garnered big-time accolades, headlined by an honorable mention in Fast Company’s World Changing Ideas Awards (AI and Data), given to companies “that harness the power of data, machine learning, or artificial intelligence to understand the world and empower change.” We earned praise from The Edison Awards as well, and landed a top-10 spot among finalists in the RSA Innovation Sandbox competition.

Additional 2021 honors include:

Steering the thought leader ship

Deduce founder and CEO Ari Jacoby challenged all aspects of the fraud landscape throughout the year. ForbesMarketWatchYahoo, and more picked his brain for articles covering topics like malicious apps and brokerage account breaches.

Ari’s thoughts on “data poverty” and other industry trends led to a slew of podcast appearances. Secure VenturesThe Identity BriefCode Story, and Down the Security Rabbithole were only some of the pods that he blessed with in-depth industry knowledge.

Look out for plenty more from Ari (and Deduce CTO ​​Robert Panasiuk) in 2022.

An extraordinary turn of events

’Twas another challenging year for business meetings, but we exhibited at our first live event. Money 20/20 in Las Vegas attracted around 10,000 fintech professionals and the Deduce booth remained busy throughout. We were honored to welcome Silicon Valley Bank CISO and author Nick Shevelyov to a VIP dinner. Nick spoke to the audience about cyber risk and why he was moved to write Cyber War and Peace.

In December, the Merchant Risk Council invited us to present on their Webinar Wednesday program. Special thanks to Wilder Rumpf, founder and CEO of fintech startup and Deduce customer FinTron, who did an amazing job detailing their new customer onboarding pain points and how they will use Deduce Insights to reduce onboarding duration from 48 hours to real time.

Hire power

It’s official: we’re gonna need a bigger boat, er, Zoom room, because we beefed up our executive team!

you're gonna need a bigger boat

Robert Panasiuk, previously VP Product at Deduce, was promoted to CTO. The step up was well-earned: Robert spent nearly two years building the Deduce Identity Network — the largest network of its kind in the US, we might add — from scratch, along with our Deduce Insights and Alerts products.

Andy Sheldon, VP Marketing, joins the Deduce team after serving as VP Growth Marketing at Agari, another fraud prevention outfit. Andy previously spearheaded marketing efforts at companies like Microsoft, Sun Microsystems, and Conga.

Adish Kasi, VP Sales, comes to us from Shape Security after the company was acquired by F5 Networks for $1 billion. Adish combines impressive technical expertise with a customer-centric approach, skills he developed earlier in his career at Akamai and NYSE Technologies.

We also added Joe Mielzarek (Solutions Architect), Kishore Kodical (Director of Product), Bill Spinner (Account Executive), and Tim Flocke (Senior Data Scientist) to our anti-fraud squad.

That wraps up the wrap-up. We’ll see you on the other side of 2022, likely with your resolutions hanging on for dear life.

If you’re still compiling your list, here are two resolutions for the road: vary your passwords across websites, and always use the strongest possible password (ideally, one that doesn’t end in “123”).

Happy holidays from the Deduce team!

Deduce’s real-time Identity Network just got bigger (and smarter).

Why are Deduce customers jumping for joy and online fraudsters womp-womp-womping to the nearest exit? There are lots of reasons. More than 450 million reasons, to be exact.

Deduce recently surpassed 450 million anonymized user profiles to stop online identity fraud in its tracks. These profiles comprise Deduce’s real-time Identity Network and help determine if users are who they say they are. And don’t fret over those four-letter privacy acronyms like GDPR and CCPA — Deduce maintains these profiles in a way that is fully compliant.

Deduce CEO and co-founder Ari Jacoby illustrated the significance of the company’s latest milestone.

“Identity fraud is a huge problem facing every industry that registers or logs in customers but many companies are left with very small pools of customer data that they augment by scraping the dark web for compromised credentials — an approach similar to shutting the stable door after the horse has bolted,” said Jacoby. “A real-time, identity network that can draw from over 450M user profiles with billions of daily online interactions across hundreds of thousands of websites and over one hundred attributes allows businesses to detect and see threats before crooks even target an account.”

Deduce’s repository of 450 million profiles (and growing) preempts attacks so that execs can sleep at night knowing their company is safe from the stomach-turning dangers of account takeover fraud: lost revenue, customer churn, brand damage, chargeback fees, and regulatory fines. As Jacoby alluded to, Deduce’s anonymized profiles are collected from more than 150,000 websites, and are analyzed and scored based on more than 1.4 billion daily user interactions. Big-time numbers, big-time peace of mind for Deduce’s customers.

The continued bolstering of the Deduce Identity Network reinforces what Deduce set out to do from the jump: provide companies of all sizes FAAMG-level fraud protection, and in turn provide their users a Trusted User Experience that keeps them coming back again and again. Thanks to Deduce’s powerful algorithms, users are protected from all forms of identity fraud — account opening/new registration, account takeover, and account anomalies.

Want to tap Deduce’s real-time Identity Network and make your company a fraudster-free zone? Check out Deduce’s 90-second explainer video and activate a free trial here.

FAAMG-like fraud prevention for companies of any size

Deduce, the leading provider of cybersecurity solutions powered by real-time identity network data, today announces its successful $10M Series A round led by Foundry Group with participation from True Ventures. The company is also announcing the launch of Deduce Insights, a first-of-its-kind platform that increases digital identity telemetry and acts as cybersecurity radar to give early warning of fraudulent behavior before it affects a company’s customers.

identity insights

Insights provides real-time analytics profiling and scoring based on over 1.4 billion daily user interactions drawn from over 150,000 websites and 450 million user profiles. Powerful fraud-spotting tools once reserved for the world’s largest tech companies, like Facebook, Apple, Amazon, Microsoft, and Google (FAAMG), are now available to companies of any size.

“Following the success of our Customer Alerts product, companies told us that they wanted a platform to plug gaps in the data needed to proactively spot fraudulent behavior so they could stop it before their customers were affected,” explains Ari Jacoby, Deduce CEO and co-founder. “We developed Insights to answer that call with a level of real-time user behavior data unprecedented outside the walls of the world’s largest tech companies.”

The innovative approach of Deduce’s Customer Alerts product — that directly alerts customers about suspicious account activity — resulted in the company’s selection as a finalist in the RSA Innovation Sandbox competition along with an honorable mention from Fast Company’s World Changing Ideas Awards.

“Identity fraud is a huge problem facing any industry that registers or logs in customers. Account takeover fraud alone is expected to triple over the next five years,” points out Lindel Eakman, a partner at Foundry Group. “Few companies outside of the FAAMG club have the data and resources to counter that threat but Deduce’s innovative approach levels the playing field to let any company proactively protect its customers — and its reputation — as the pandemic-accelerated shift online becomes the new norm.”

Insights draws from the same pool of innovation as Customer Alerts and is powered by the Deduce Identity Network that works within global data privacy rules, including GDPR and CCPA, to analyze vast troves of real-time user behavior data. The data network provides ground truth for determining whether a user is who they claim to be at the point of online interaction. Powerful algorithms crunch the data to spot potentially fraudulent activity and provide early warning to detect and prevent threats including:

Account Opening/New Registration Fraud — augments a company’s existing fraud or know-your-customer (KYC) solutions with digital insights to stop fraudsters from impersonating compromised user identities

Account Takeover — detects and allows quick responses to irregular or anomalous user account activity, bolstering defenses and stopping account takeover in its tracks

Account Anomalies — measures deviations against known and expected account interactions to detect security threats

Customers from eCommerce and fintech to social and entertainment rely on Deduce to detect and stop potentially fraudulent behavior before consumer accounts are affected. Untappd, a networking service for beer lovers around the world, uses Deduce’s Customer Alerts to protect its users against suspicious account activity and enhances its fraud-spotting with Insights by adding critical factors to forecast potentially fraudulent behavior, like:

Activity Data — determine what the expected point of origin, interaction type, and typical behavior is for a particular user

Device Metrics — identify suspicious changes in device type and parameters including OS and browser data

Network Intelligence — detect anomalous and suspicious network types that are involved in fraudulent activity and anomalies like proxy servers, TOR browsers, or datacenters

Geolocation — assess a user’s point of origination across countries, states, cities, and time zones to spot suspicious behavior

Threat Signals — easily consume trust indicators, and risk signals to affect a user’s online journey

Recurrent Ventures, an innovative digital media company, will soon start using Deduce to protect its user and visitor data across its portfolio of high-profile media properties such as The Drive, Domino, Popular Science, SAVEUR, Task & Purpose, and more.

“In an increasingly complex online world where users are highly mobile, own multiple email accounts or use services like VPNs, it’s very difficult to discern legitimate behavior from fraudulent behavior,” explains Matt Young, Recurrent’s CRO. “Deduce’s unparalleled technology addresses the critical cybersecurity issues but most importantly, it will help us protect our users and our brands.”

Deduce’s Customer Alerts product grabs top spot

Deduce, the leading provider of cybersecurity solutions powered by real-time identity network data, today announces that its widely-honored Customer Alerts product won the 2021 Fortress Cyber Security Awards in the Authentication and Identity category. The industry awards recognize the world’s leading companies and products that are working to keep data and electronic assets safe among a growing threat from hackers.

“The largest Internet companies in the world have vast resources and data to draw on to protect their users from identity fraud like account takeover,” explains Ari Jacoby, Deduce CEO and co-founder. “Deduce’s multiple award-winning Customer Alerts levels the playing field by tapping an innovative network of real-time, privacy-compliant identity data that spots potential fraudsters so companies of any size can protect their customers from criminal acts.”

2021 Fortress Cyber Security Award

Deduce Customer Alerts works within global data privacy rules, including GDPR and CCPA, to maintain more than 450 million US profiles that provide a baseline for determining whether a user is who they claim to be at the point of online interaction. Powerful algorithms crunch the data to spot potentially fraudulent activity — like logging in from unusual locations, devices, or exhibiting unusual behavior — and send alerts asking the customers themselves if the login is valid.

“We are so proud to name Deduce as a winner in the 2021 Fortress Cyber Security Awards program,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “As our society continues to evolve and become more reliant on networks and data, companies like Deduce are critical at providing the protection and trust consumers demand.”

The Fortress Cyber Security Awards win comes on the heels of a recent honorable mention from Fast Company’s 2021 World Changing Ideas Awards and a finalist slot in the RSA Innovation Sandbox competition.

Originally published at

Deduce’s Customer Alerts product is leveling the fraud prevention playing field

Deduce, the leading provider of cybersecurity solutions powered by real-time identity network data, today announces that Deduce is the Global InfoSec Awards’ Publisher’s Choice in Fraud Prevention. The awards are announced by Cyber Defence Magazine during the RSA Conference to honor startups and public companies that demonstrate a unique and compelling value proposition in the information security (InfoSec) space.

Deduce Customer Alerts works within global data privacy rules, including GDPR and CCPA, to maintain more than 450 million US profiles that provide a baseline for determining whether a user is who they claim to be at the point of online interaction. Powerful algorithms crunch the data to spot potentially fraudulent activity — like logging in from unusual locations, devices, or exhibiting unusual behavior — and send alerts asking the customers themselves if the login is valid.

“The alarming truth is that most companies lack the data resources to power proven and familiar best practices — email alerts — used by the internet giants, which puts consumers at risk,” explains Ari Jacoby, Deduce CEO and co-founder. “The Deduce Identity Network and our Customer Alerts provide powerful fraud prevention tools that spot potential fraudsters and level the playing field for companies of any size to protect their customers from criminal acts.”

“We scoured the globe looking for cybersecurity innovators that could make a huge difference and potentially help turn the tide against the exponential growth in cybercrime. Deduce is absolutely worthy of this coveted award and consideration for deployment in your environment,” said Gary S. Miliefsky, Publisher of Cyber Defense Magazine.

Originally published at