Howdy, Partner: Deduce Hits the Auth0 Marketplace

Auth0 adds Deduce to its partner integrations

Time flies when you’re fighting fraud. 

It’s already been a week since Fast Company named Deduce the most innovative security solution of 2022. Now, our intelligent MFA technology is available on the Auth0 Marketplace, delivering increased security and an outstanding user experience to a huge swath of customers.

A no-code collaboration for the ages

Teaming up with Auth0 isn’t peanuts. The leading identity platform, acquired by Okta in 2021, secures access for some of the world’s biggest companies, including 1-800 Flowers, Pfizer, Sharp, and Subaru. Thanks to Deduce’s no-code integration, Auth0 customers can deploy our Intelligent MFA solution without breaking a sweat. Simple drag and drop tools enable users to add Deduce to any Auth0 workflow and choose the appropriate risk signals for their needs.

Deduce’s Intelligent MFA is especially impactful for risk-averse, regulated industries such as banking, fintech, insurance, gaming, and others. E-commerce companies that don’t employ such a solution can also be negatively affected, stung by false positives that result in abandoned shopping carts and lost customers.

Deduce’s Intelligent MFA adds just that—intelligence—to create an exemplary user experience. Our real-time intelligence layer analyzes 75 risk and trust signals for each privacy-compliant identity so only real account takeover (ATO) threats are flagged.

Here are some of the risk signals Deduce accounts for:

• New IP Found (Is this IP new to this identity?)
• New Device Found (Is this a new device for this identity?)
• Suspicious Activity—Time of Day (Is this time of day not normal or suspicious for this identity?)
• Impossible Travel Detected (Would it be impossible for a user to travel to a new location from the last known location in the given timeframe?)
• IP / Account Cycling Detected (Has this IP frequently cycled over many different accounts?)
• Malicious IP Detected (What malicious activity was observed for this IP across our network?)
• Network Proxy (Is this identity using a malicious proxy?)
• Network Hosting (Is this identity using a hosted network?)

Powering these risk signals is the Deduce Identity Network: the largest real-time identity graph for online fraud in the US. With over 450 million anonymized user profiles and upwards of 1.4 billion daily activities at its disposal, the Deduce Identity Network and its Intelligent MFA application provide a critical layer of identity fraud defense to your Auth0 Identity Platform.

A cooler way to MFA

At Deduce, we believe there’s a cooler way to MFA, which, let’s face it, can sometimes feel like “More Frustrating Authentication,”

Most MFA solutions trigger far too many false positives and burden legitimate users with circuitous verification processes. This often leads to churn, and potentially a costly hit to company reputation. A recent CMO Council report hammered this point home, indicating that 81 percent of users preferred companies that enabled easy and secure account verification, with more than 60 percent having canceled a transaction due to an inefficient authentication process.

Easy setup

Check out our solution brief to see how integrating Intelligent MFA into Auth0 can help you reduce friction, improve conversions, combat fraud, and keep customers happy. Additionally, this guide walks Auth0 users through the Intelligent MFA activation process (it’s a cinch!).

The video below shows just how easy it is to set up.

As for prerequisites, there aren’t many: an Auth0 account and tenant (sign up for free here); an API Key and a Site ID (reach out to [email protected]); and a tenant with MFA enabled.

---

To learn more about our partnership with Auth0, read the official press release.