Product

Behavioral Intelligence at Scale
for IDV and CIAM Workflows

The Largest Independent Identity Graph
for Risk and Trust

Deduce sees the majority of the U.S. transactional population several times a week, analyzing over 1.4B daily events involving 500M+ identity profiles across an always-growing network of +150,000 sites and apps.

It’s the largest independent identity graph for risk and trust, delivering unprecedented behavioral intelligence as the first line of defense against account-creation fraud and account-takeover (ATO) fraud.

Behavioral Intelligence in Line with
Your Account Creation and Authentication Workflow

The Deduce identity graph powers Deduce Identity Insights, a customizable series of risk and trust signals that inform every identity in a fraction of a second. The result is near real-time behavioral intelligence on the risk or trustworthiness of an identity, from one lightning-fast API query.

The Deduce Identity Graph
Delivers Precise, Near
Real-Time Insights

Deduce Identity Insights draws on the largest independent identity graph in the U.S. The Deduce Identity Graph combines privacy-compliant device, network, geo, and activity data to deliver continuous authentication insights for more than 500M+ unique identities.

More Identity Signals =
More Accurate Risk Assessment

Deduce analyzes more than 100 signals to build a complete, granular picture of identity profiles in the Deduce Identity Network. We are constantly adding new signals and can create custom signals to address specific risk or trust scenarios.

See a Complete List of Current Signals

Case Study
Top 3 Credit Card Issuer-Marquee Application (U.S. Credit Card Originations)

Trusted Transactions

Real-time, continuous authentication of identities across the Deduce Identity Network provides intelligence to fast-track trusted users on both account creation and returning user authentication events.

Risky Transactions

Data shows that if the Deduce Identity Network has not previously seen an email address there is a 10X likelihood that the identity is fraudulent.

30% of identities seen on Deduce network 24h before application

Identity Insights for IDV Platforms

Streamline and Secure Your Account Creation Process

Is that new user who they say they are? Deduce analyzes their email and IP address against the Identity Network to place them along a continuum from highly trusted to highly risky.

Based on your organization’s risk threshold, you can use the Identity Insight score to:

Reduce the cost of onboarding new customers
Approve new customers faster
Reduce account registration churn
Reduce manual reviews

A major credit card issuer found that users who were unknown to the Deduce Identity Network were 10X more likely than known users to be fraud.

Identity Insights for CIAM Platforms

Protect and Enhance Your Trusted User Experience

Incorporate a sophisticated risk engine into your authentication workflow. Retain control of your risk and trust thresholds, so you can adapt instantly as the threat landscape changes.

A comprehensive suite of risk and trust signals help you:

Reduce false positive MFA challenges by more than 50%
Block obvious ATO attempts
Extend trusted user session lengths and increase password entry attempts
Send moderate or high-risk identities a Customer Alert for MFA

Smarter Insights Every Day

Every login analysis and Customer Alert makes the Deduce Identity Network smarter, so the granularity of Deduce Identity Insights is always improving. And when Deduce updates an identity profile at one site, it updates across the network to streamline the trusted customer experience.

Jane gets a new phone as a gift for the holidays. She’s excited about how much easier her powerful new device will make her life.

Instead, it’s a hassle, because most visits to sites and apps with her new phone trigger an MFA challenge, until each one knows her new device.

But when Jane visits a Deduce client site, she may get to skip the MFA. If not, one MFA is enough to recognize her across the entire Deduce network. Nice!

More Value for Your
Customer Authentication Spend

Deduce + Your IDV Platform:

Removes email verification for trusted users to reduce signup churn by up to 80%
Reduces or eliminates secondary IDV call costs for trusted users
Reduces manual reviews by overcoming common risk signals with trust signals
If the Deduce Identity Network hasn’t previously seen an identity, you won’t be charged for the request

Deduce + Your CIAM Platform:

Captures more ATO fraud attempts than other solutions
Reduces customer frustration and churn caused by repeated login requests and false-positive MFA challenges
Extends trusted session length and password attempts for a smoother path to more purchases

Ready to Get Started?

See what Deduce Identity Insights can do for your account creation
and authentication workflows.

Trust Signals

ACTIVITY_FAMILIAR_IP	Is this a familiar IP for this user?
ACTIVITY_FAMILIAR_NETWORK	Is this a familiar carrier for this user?
ACTIVITY_FAMILIAR_DEVICE	Is this a familiar device for this user?
ACTIVITY_FAMILIAR_GEO_COUNTRY	Is this a familiar country for this user?
ACTIVITY_FAMILIAR_GEO_STATE	Is this a familiar state for this user?
ACTIVITY_FAMILIAR_GEO_CITY	Is this a familiar city for this user?
ACTIVITY_FAMILIAR_GEO_TIMEZONE	Is this a familiar time zone for this user?
ACTIVITY_FAMILIAR_TIMEOFDAY	Is this a familiar time of day for when the user typically interacts?
NETWORK_FAMILIAR_SUBNET	Clusters activity across subnets and detects network persistence across quickly changing IPs

Risk Signals

ACTIVITY_NEW_IP	Is this IP new to this identity?
ACTIVITY_NEW_SUBNET	Is this a new subnet for this identity?
ACTIVITY_NEW_NETWORK	Is this a new network for this identity?
RISK_IMPOSSIBLE_TRAVEL	Would it be impossible for user to travel to new location from last known location in the given timeframe?
RISK_IP_ACCOUNT_CYCLING	Has this IP frequently cycled over many different accounts
RISK_IP_HIGH_FAIL_RATIO	High recent fail ratio observed for this IP
RISK_IP_MALICIOUS_ACTIVITY	Malicious activity observed for this IP across our network
ACTIVITY_NEW_GEO_CITY	Is this a new city for this identity?
ACTIVITY_NEW_GEO_STATE	Is this a new state for this identity?
ACTIVITY_NEW_GEO_COUNTRY	Is this a new country for this identity?
ACTIVITY_NEW_GEO_TIMEZONE	Is this a new timezone for this identity?
RISK_ANOMALY_GEO_CITY	Anomalous city usage pattern observed
RISK_ANOMALY_GEO_STATE	Anomalous state usage pattern observed
RISK_ANOMALY_GEO_COUNTRY	Anomalous country usage pattern observed
ACTIVITY_SUSPICIOUS_TIMEOFDAY	Is this time of day not normal or suspicious for this identity?
NETWORK_VPN_CONFIRMED	Is this identity on a confirmed VPN?
NETWORK_VPN_SUSPECT	Is this identity suspected to be using a VPN?
NETWORK_PROXY	Is this identity using a known proxy?
NETWORK_CRAWLER	Is this identity using a crawler?
NETWORK_MALWARE	Is this identity using malware?
NETWORK_HOSTING	Is this identity using a hosted network?
NETWORK_INVALID	Network is unregistered on invalid
NETWORK_NON_US	Is this identity using a non-US network?
NETWORK_SUSPICIOUS_ISP	Network does not report a valid ISP
RISK_ANOMALY_SUBNET	Anomalous subnet usage pattern observed
RISK_ANOMALY_NETWORK_USAGE	Anomalous network usage pattern observed
ACTIVITY_NEW_DEVICE	Is this a new device for this identity?
DEVICE_CRAWLER	Is this likely a crawler?
DEVICE_DOWNGRADE	Is this an older version of a device we haven’t seen in a while?
RISK_ANOMALY_DEVICE_USAGE	Anomalous device usage pattern observed
RISK_DEVICE_CYCLING	Detects devices which cycle over multiple accounts

Info Signals

NEW_ACCOUNT	Is this account identified as less than 14 days old?
DEVICE_MOBILE	Is this a mobile device?
DEVICE_UPGRADE	Is this device newer?
ACTIVITY_INFREQUENT_DEVICE	Is this device infrequently seen for this identity?
NETWORK_MOBILE	Is the user on a mobile network?
NETWORK_CORPORATE	Is the user on a corporate network?
NETWORK_EDUCATION	Is the user on an education/school network?
NETWORK_VPN_CAPABLE	Is there a device running a background VPN service on this IP
ACTIVITY_INFREQUENT_GEO_CITY	Is this city infrequently seen for this identity?
ACTIVITY_INFREQUENT_GEO_STATE	Is this state infrequently seen for this identity?
ACTIVITY_INFREQUENT_GEO_COUNTRY	Is this country infrequently seen for this identity?
ACTIVITY_INFREQUENT_GEO_TIMEZONE	Is this timezone infrequently seen for this identity?
ACTIVITY_INFREQUENT_EMAIL	Is this email infrequently seen for this identity?
ACTIVITY_INFREQUENT_IP	Is this IP infrequently seen for this identity?
ACTIVITY_INFREQUENT_NETWORK	Is this network infrequently seen for this identity?
ACTIVITY_INFREQUENT_SUBNET	Is this subnet infrequently seen for this identity across quickly changing IPs?

Insights Signals

LAST SEEN EMAIL	When was the EMAIL last seen on the Deduce network?
FREQUENCY EMAIL	Number of times we’ve seen this email
IP_COUNT	Number of IPs associated with this email
MATCH	Have we seen this Email and IP together before?
LAST SEEN IP	When was this IP match last seen on the Deduce Network?
FREQUENCY IP-EMAIL	Number of times we’ve seen this match
RANK_IP/RANK_EMAIL	Ranking of IP against email & vice versa *
UA_BRAND	What is the device’s brand?
UA_NAME	What is the device’s name?
UA_OS	What operating system is the device running?
UA_BROWSER	What browser is the device using?
UA_VERSION	What is the browser version?
UA_TYPE	What is the browser type?
UA_DEVICE_TYPE	What is the device type?
COUNTRY	User’s detected country
STATE	User’s detected state
CITY	User’s detected city
LAT	User’s detected latitude
LONG	User’s detected longitude
ISP_ASN	ASN of ISP that owns this IP
ISP_NAME	Internet Service Provider that owns this IP
COMPANY_NAME	Company registered to this IP
CRAWLER_NAME	Name of the crawler if the IP belongs to one
VPN_NAME	Name of VPN service if user is detected to be using one
IS_VPN_CONFIRMED	Is this IP confirmed to be a part of a VPN?
IS_VPN_SUSPECT	Is this IP suspected to be a part of a VPN?
IS_VPN_CAPABLE	Is this IP capable of being a part of a VPN?
IS_TOR	Is this user using a TOR browser?
IS_HOSTING	Is this IP on a hosted network?
IS_CORPORATE	Is this IP on a corporate network?
IS_EDUCATION	Is this IP on an Education network?
IS_MOBILE	Is this IP on a mobile network?
IS_PROXY	Is this a proxy IP?

Behavioral Intelligence at Scale for IDV and CIAM Workflows

The Largest Independent Identity Graph for Risk and Trust

Behavioral Intelligence in Line with Your Account Creation and Authentication Workflow

The Deduce Identity Graph Delivers Precise, Near Real-Time Insights

More Identity Signals = More Accurate Risk Assessment