The Deduce Mission

We Deliver Behavioral
Intelligence at Scale

Our team wanted businesses to have the insights they need to protect themselves and their users from identity fraud and reduce online friction.

That’s why we’ve built the largest independent risk-and-trust identity graph, spanning more than 150,000 sites and apps to analyze more than 1.4 B daily events by more than 500 million privacy compliant identity profiles.

A Brief History of Deduce

We Harness the Network Effect to Fight Identity Fraud

Our founders learned firsthand in the Ad Tech industry that constantly evolving, wide- scale threats require the most current, comprehensive, and coordinated data possible to stop them.

When they couldn’t find what they needed on the market, they started Deduce to build it, leveraging the network effects of shared intelligence to deliver accessible, near real-time identity insights at scale.

Deduce Values

We’re Serious About
Accessible Identity Intelligence

We believe in using data for good, and we make it easy for our customers to access this wealth of shared identity intelligence via no-code integration with leading CIAM and IDV platforms.

privacy conscious

Privacy Conscious

We’re privacy focused and go above and beyond to ensure the data we safeguard is secure.



We empower innovators to create tools with our technology and make products that benefit SMBs and the Fortune 500 alike.

positive impact

Positive Impact

We believe in making a difference by protecting users and businesses from data breach and financial loss, at scale.

The Deduce Team

We Provide Identity Intelligence that Stops Fraud and Improves CX

We’re passionate about giving our customers the kind of fraud-fighting and customer experience identity insights that used to be reserved for the largest tech enterprises.

We’re experienced leaders and innovators with the expertise to see our vision through.

We’re also having fun using identity intelligence at scale to level the security and CX playing fields for our customers.

Ari Jacoby

Chief Executive Officer
As the founder and CEO of Deduce, Ari Jacoby is a highly successful serial entrepreneur and eloquent thought leader who’s on a mission to democratize cybersecurity after spending nearly two decades.

Robert Panasiuk

Chief Technical Officer
Robert Panasiuk is a technology leader who balances a passion for revenue with a commitment to helping organizations succeed, grow, and solve challenges even in the most fast-paced environments.

Andy Pruss

VP Finance
As a Corporate Finance and Operations professional with a career-long history of achieving proven operating results, Andy Pruss brings to his work an ability to lead large teams and complex projects while looking at the bigger picture through a financial lens.

Andy Sheldon

VP Marketing
Andy Sheldon is an experienced brand builder, pipeline generator, and proven leader whose career has included marketing leadership roles with Agari, Conga, Unifi Software, Visibleworld, Microsoft, Sun Microsystems and more.

Adish Kasi

VP Sales
Adish Kasi is a sales professional who blends a passion for customer-centric problem solving with a deep technology expertise. Previously, he held a strategic sales role at Shape Security, acquired by F5 Networks for $1B.

Media Resources

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Bring Your Talent to the Fight Against Identity Fraud

Identity fraud is a fast-moving, fast-growing crime. While you’re reading this section of our website, criminals will steal almost 50,000 consumer identities. Even though U.S. businesses will spend $15B+ in 2022 to fight back, nearly 25% of U.S. consumers have already been victims of identity theft.

If you’re passionate about changing the world by fighting identity fraud and protecting online users of all age groups, we want to hear from you.

Join our rapidly growing, dedicated team of developers, data scientists, privacy & authentication experts, and sellers. Help us build the first line of defense against identity fraud for businesses and the customers they serve.

See Open Roles at Deduce