The Deduce Mission

We See Almost All of Your  Customers Before You Do

Our team wanted to give businesses the insights they need to protect themselves from new account fraud and checkout fraud—without adding friction that drives customer churn and increases review costs.

Now, Deduce sees 89% of your new customers before their first account opening or checkout. And we see 43% of those new users just hours before you do.

How? We built the Deduce Identity Graph, the largest independent identity graph for cyber risk and fraud, which continuously captures and analyzes the digital activities of most U.S. online identities. Right now that’s more than 660 million identity profiles, engaged in more than 1.5 billion daily events, across more than 150,000 sites and apps—and the numbers are always growing.

A Brief History of Deduce

Geospatial and Activity Intelligence at Scale, with Recency and Frequency

Our founders learned firsthand in the AdTech industry that constantly evolving, widescale threats require the most current, comprehensive, and coordinated data possible to stop them.

When they couldn’t find what they needed on the market, they started Deduce to build it, leveraging the network effects of shared intelligence to deliver accessible, near real-time identity insights at scale.

Deduce Values

We’re Serious About
Accessible Identity Intelligence

We believe in using data for good, so we make it easy for our customers to access Deduce Identity Insights via API integration with your existing fraud-prevention stack, with no JavaScript and no waiting.

privacy conscious

Privacy & Security by Design

We go above and beyond to ensure the data we safeguard is secure and properly permissioned.



Deduce gives businesses the data insights that only tech giants used to have.

positive impact

Positive Impact

Fraud hurts everyone by driving up costs and reducing trust. We’re making a difference by protecting our customers from fraud and improving their customers’ user experience.

The Deduce Team

Committed to Providing Identity Intelligence that Stops NAF and Checkout Fraud

We’re experienced leaders and innovators with the expertise to bring our vision to life.

We’re also having fun using identity intelligence at scale to level the security and user experience playing field for our customers.


Ari Jacoby

Chief Executive Officer
As the founder and CEO of Deduce, Ari Jacoby is a highly successful serial entrepreneur and eloquent thought leader who’s on a mission to democratize cybersecurity after spending nearly two decades.

Robert Panasiuk

Chief Technical Officer
Robert Panasiuk is a technology leader who balances a passion for revenue with a commitment to helping organizations succeed, grow, and solve challenges even in the most fast-paced environments.

Andy Pruss

VP Finance
As a Corporate Finance and Operations professional with a career-long history of achieving proven operating results, Andy Pruss brings to his work an ability to lead large teams and complex projects while looking at the bigger picture through a financial lens.

Andy Sheldon

VP Marketing
Andy Sheldon is an experienced brand builder, pipeline generator, and proven leader whose career has included marketing leadership roles with Agari, Conga, Unifi Software, Visibleworld, Microsoft, Sun Microsystems and more.

Adish Kasi

VP Sales
Adish Kasi is a sales professional who blends a passion for customer-centric problem solving with a deep technology expertise. Previously, he held a strategic sales role at Shape Security, acquired by F5 Networks for $1B.

Media Resources

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Contact us for story information and interview requests. Media Enquiries

Bring Your Talent to the Fight Against Identity Fraud

Identity fraud is a fast-moving, fast-growing crime. While you’re reading this section of our website, criminals will steal almost 50,000 consumer identities. Even though U.S. businesses will spend $20.7B in 2023 to fight identity fraud, nearly 25% of U.S. consumers have already become victims of identity theft.

If you’re passionate about changing the world by fighting identity fraud and protecting online users of all age groups, we want to hear from you.

Join our rapidly growing, dedicated team of developers, data scientists, privacy & authentication experts, and sellers. Help us build the first line of defense against identity fraud for businesses and the customers they serve.

See Open Roles at Deduce