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Deduce CEO Ari Jacoby on Eliminating Sign-In Friction for Customers, Reducing Fraud
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Tech giants are rich in data they can use to identify customers, reduce authentication friction, and identify fraud. Most other organizations operate under the data poverty line, without enough data to create better online experiences for customers, says Ari Jacoby, CEO and founder of Deduce.
In Ari’s interview with Information Security Media Group, you’ll learn:
- What causes data poverty and what can solve it.
- How data poverty elimination maximizes ROI on CIAM investments.
- How Deduce helps customers overcome data poverty by providing identity intelligence at scale for CIAM applications.
See how the award-winning Deduce Identity Graph helps businesses streamline CIAM for better fraud prevention and trusted user recognition.
About Deduce
Deduce detects SuperSynthetic™ customers–AI-generated identities so realistic they fool legacy fraud solutions. Deduce unmasks SuperSynthetic identities using patented technology and the largest purpose-built, activity-backed identity graph, with 840M U.S. profiles generating 1.5B+ authenticated online events per day across 150,000+ websites and apps. Deduce Identity Graph data drives real-time multicontextual digital forensics to protect new account opening workflows and expose “sleeper” SuperSynthetics already in customer databases.
Recent Deduce awards include the #1 Security spot in Fast Company’s World’s 50 Most Innovative Companies 2022 and the 2022 CISO Choice Award for Fraud Prevention. Learn more about the SuperSynthetic threat and Deduce’s solution at deduce.com.