Use Cases

Apply behavioral analysis at scale to every
user identity verification or returning user authentication

New User
Returning User

A Word to the Humans

Determining real humans from BOT traffic is becoming increasingly difficult as bad actors become more sophisticated and employ synthetic identity techniques to challenge your layered defenses.

Deduce will accurately identify BOT traffic from legitimate users based on their online historical activity across the Identity Network. We know this because we see the majority of the transactional U.S. population multiple times per week. In fact, we track and analyze the historical behavior for over 500M U.S. privacy compliant identities (many humans have more than one email address).

New User

Identity Fraud
Synthetic Fraud
Thin File Fraud
Device Fingerprinting Fraud

Protecting You from Account Creation Fraud and Streamlining Onboarding Workflows

Identifying bad actors and bots from legitimate customers is more challenging in a first-look scenario. After all, you’ve never seen this user before, so until they start completing your onboarding process you have no idea if they are going to be your best customer or worst nightmare.

Here’s What Normal Behavior Looks Like

That’s where the Deduce Identity Network can help. We capture over 100 attributes for each profile from 150,000 websites and apps. Then our algorithms, having weeded out BOTs, determine “normal” behavior for each legitimate profile and dynamically update the profile every time it transacts on the network.

Identity Intelligence at the Heart of Your Trusted User Experience

You want to onboard new users with as little friction as possible. We can help there too. Injecting historical behavioral analysis into your account creation workflow allows you to postpone verification steps to downstream authentication tasks or eliminate them completely. For example, if the Deduce Identity Network has months of normal activity data for an identity, you might consider eliminating the email verification step of onboarding and take the user directly to their targeted content.

Integrates Seamlessly with Your IDV Platform

Consuming the collective intelligence derived from the Deduce Identity Network at account creation is quick and easy:

  1. You can use our integration with leading IDV platform partners such as Trulioo or IDMe.
  2. You can make an API call to Deduce Insights and combine our data and intelligence in your existing risk model.
Get the IDV Solution Brief Learn More About Our IDV Partners

Protect Regulated Industries from Account Creation Fraud

When regulations require you to KYC, gain unique insights about their online activity before they arrive to create an account. Build on your layered defense with unique identity intelligence at scale.

Banking

Credit Cards

Lending

Brokerage

FinTech

BNPL

Gaming

Insurance

Returning User

ATO Fraud
Credential Stuffing
Bot Traffic

Protect Against Fraud and Reduce Friction

Protecting your customers from ATO fraud is of paramount importance. Equally, not adding unnecessary friction to your best customer experience is equally important. This is the dichotomy that security and UX teams face daily. The only way to satisfy both teams while delivering a seamless experience for your returning customers is to use historical behavioral analysis data at scale.

Reduce MFA False Positives by Over 50%

That’s where the Deduce Identity Network can help. We get it, MFA/2FA challenges are an essential part of your layered defenses. But an MFA challenge to a legitimate customer causes unnecessary friction that at best generates negative brand impressions and at worst costs you transactions and lifetime value.

Use Deduce Insights to inform every authentication decision. Use our risk and trust signals standalone, or to augment your existing risk model. We have dozens of examples, such as New Device or VPN Affinity, where your risk model is likely to trigger an MFA, but our accumulated historical behavioral data and analysis generates a trust signal that supersedes the risk trigger.

Your Passwordless Journey

If your plans involve implementing a passwordless experience—or, perhaps you are already delivering this superior customer journey—you’ll know that such solutions contain heightened risk. Longer session times, unique tokens and other techniques are at the heart of this improved UX. However, they have their own fraud risks.

With Deduce Identity Insights and Customer Alerts as part of your passwordless journey, your risk teams will have increased confidence in the returning customer identity. That’s because the Deduce Identity Network is often the first to detect a change in the behavior of an identity, and our algorithms immediately determine the likelihood that this identity is the victim of an ATO attack, or is a synthetic identity.

Integrates Seamlessly with Your CIAM Platform

Consuming the collective intelligence derived from the Deduce Identity Network at account creation is quick and easy:

  1. You can use our integration with leading IDV platform partners such as Auth0, Forgerock, Strivacity and Microsoft.
  2.  You can make an API call to Deduce Insights and combine our data and intelligence in your existing risk model.
Get the CIAM Solution Brief Learn More About Our CIAM Partners

Stop ATO Fraud and Build a Trusted User Experience

Reduce false positive MFA challenges by over 50% with the unique Trust signals build from behavioral analysis at scale while building on your identity fraud defenses.

eCommerce

Banking

FinTech

Travel & Leisure

Media Streaming

Entertainment