Executive Brief
Companies struggle to protect customer accounts while meeting customer experience expectations.
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The trade-off between security and customer experience is a perennial problem for online businesses, caused by the need to know who’s signing up or logging in: a trustworthy new user, a trusted existing customer, or a fraudster?
Behavioral Intelligence at Scale leverages dynamic identity data to provide real-time Trust and Risk signals for every online user, so you can route trusted users on a friction-free journey and challenge non-trusted users to further validate their identity.
Until recently, this was only an option for data-rich MAAMA (Meta, Alphabet, Amazon, Microsoft, Apple) companies. Now, the Deduce Identity Network makes it an option for every enterprise.
In this executive brief, you’ll learn:
- What the Trusted User Experience is and why it matters.
- How to fast-track new customer onboarding safely.
- How to securely extend login sessions for trusted returning customers.
See how the award-winning Deduce Identity Insights solution resolves the security-CX dilemma and enhances the Trusted User Experience.
About Deduce
Deduce sees 89% of new and returning customers before they arrive at your website or app— 43% within just hours—to incrementally capture more fraud, streamline new account opening, and improve order approval rates for legitimate customers. Deduce has built the largest online Identity Graph for cyber risk and fraud, continuously capturing activity data on more than 660M profiles engaged in more than 1.5B daily interactions across more than 150K websites and apps—a scale unmatched in the market.
Deduce earned the #1 spot in Security among Fast Company’s World’s 50 Most Innovative Companies 2022. As the most awarded company in identity security, Deduce’s other recent honors include the 2022 CISO Choice Award for Fraud Prevention, Cyber Defense Magazine’s 2022 Global Infosec Awards, and the 2021 Edison Awards. Learn more at deduce.com.