The trade-off between security and customer experience is a perennial problem for online businesses, caused by the need to know who’s signing up or logging in: a trustworthy new user, a trusted existing customer, or a fraudster?
Behavioral Intelligence at Scale leverages dynamic identity data to provide real-time Trust and Risk signals for every online user, so you can route trusted users on a friction-free journey and challenge non-trusted users to further validate their identity.
Until recently, this was only an option for data-rich MAAMA (Meta, Alphabet, Amazon, Microsoft, Apple) companies. Now, the Deduce Identity Network makes it an option for every enterprise.
In this executive brief, you’ll learn:
- What the Trusted User Experience is and why it matters.
- How to fast-track new customer onboarding safely.
- How to securely extend login sessions for trusted returning customers.
See how the award-winning Deduce Identity Insights solution resolves the security-CX dilemma and enhances the Trusted User Experience.
Deduce detects SuperSynthetic™ customers–AI-generated identities so realistic they fool legacy fraud solutions. Deduce unmasks SuperSynthetic identities using patented technology and the largest purpose-built, activity-backed identity graph, with 840M U.S. profiles generating 1.5B+ authenticated online events per day across 150,000+ websites and apps. Deduce Identity Graph data drives real-time multicontextual digital forensics to protect new account opening workflows and expose “sleeper” SuperSynthetics already in customer databases.
Recent Deduce awards include the #1 Security spot in Fast Company’s World’s 50 Most Innovative Companies 2022 and the 2022 CISO Choice Award for Fraud Prevention. Learn more about the SuperSynthetic threat and Deduce’s solution at deduce.com.