Executive Brief
Rising Account Takeover (ATO) fraud puts organizations’ revenue, data and customer experience at risk. The solution is to authenticate logins based on real-time user activity insights.
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ATO fraud now affects virtually every type of organization, representing a quarter of all login attempts and 14% of all retail fraud losses — and ATO rates are on the rise. Stopping ATO is a tricky challenge for organizations, who need to balance fraud prevention with a good experience for trusted users. The most effective way to achieve that balance is by combining real-time user activity intelligence with existing digital identity profiles to ensure that good customers can sign in without friction while criminals stay locked out.
Until recently, only data-rich MAMAA companies could achieve the volume and recency of transaction data needed for real-time user activity intelligence. Now, the Deduce Identity Network — built over two years to close this intelligence gap — offers this friction-minimizing, ATO-fighting resource to every enterprise.
In this Executive Brief, you’ll learn:
- What the Trusted User Experience is and why it matters
- How to fast track new customer onboarding while satisfying risk department concerns
- How to augment MFA risk signals to reduce false positive challenges by >50%
About Deduce
Dedicated to democratizing risk and fraud technologies, Deduce prevents consumer-facing Account Takeover (ATO) and registration fraud via the constantly growing Deduce Identity Network—the largest real-time identity graph across cyber risk and fraud in the U.S. today with over 500M profiles and in excess of 1.4B daily activities. The Identity Insights and seamlessly integrated Customer Alerts products are accessible via a developer-friendly deployment model. Honors and awards include Fast Company’s World’s 50 Most Innovative Companies for 2022 and #1 in the Security category, 2021 Fortress Cyber Security, Global InfoSec, and silver Edison Awards, as well as spotlights from CSO, Artificial Intelligence Excellence, and more. To learn more, please visit deduce.com.