Use Case
All online customer journeys start with identity. Continuous authentication by Deduce allows you to securely extend sessions for your trusted users.
Expand Details
You’ve persuaded the C-suite to invest in technology and talent to deliver seamless, personalized customer experiences. But if your site or app makes returning customers log in each time they visit, you’re probably losing repeat purchases and ROI on your CX investments because of authentication friction. Faced with repeated login requests, 60% of customers have abandoned purchases they were planning to make.
With Behavioral Intelligence at Scale, you can eliminate authentication friction for your trusted customers without sacrificing security and account protection — so they have a smoother path to purchase that can lead to better returns on your personalization program.
In this Use Case, you’ll learn:
- How to calculate the business impact value from login-related cart abandonment.
- How to reduce login churn without compromising security.
- How to shorten the time to ROI on your CX investments.
- How to build a Trusted User Experience with Behavioral Intelligence at Scale.
See how the award-winning Deduce solution can help you safely extend trusted customers’ sessions so they can buy more easily and come back more often.
About Deduce
Deduce sees 89% of new and returning customers before they arrive at your website or app— 43% within just hours—to incrementally capture more fraud, streamline new account opening, and improve order approval rates for legitimate customers. Deduce has built the largest online Identity Graph for cyber risk and fraud, continuously capturing activity data on more than 660M profiles engaged in more than 1.5B daily interactions across more than 150K websites and apps—a scale unmatched in the market.
Deduce earned the #1 spot in Security among Fast Company’s World’s 50 Most Innovative Companies 2022. As the most awarded company in identity security, Deduce’s other recent honors include the 2022 CISO Choice Award for Fraud Prevention, Cyber Defense Magazine’s 2022 Global Infosec Awards, and the 2021 Edison Awards. Learn more at deduce.com.