Use Case
All online customer journeys start with identity. Continuous authentication by Deduce allows you to securely extend sessions for your trusted users.
Expand Details
You’ve persuaded the C-suite to invest in technology and talent to deliver seamless, personalized customer experiences. But if your site or app makes returning customers log in each time they visit, you’re probably losing repeat purchases and ROI on your CX investments because of authentication friction. Faced with repeated login requests, 60% of customers have abandoned purchases they were planning to make.
With Behavioral Intelligence at Scale, you can eliminate authentication friction for your trusted customers without sacrificing security and account protection — so they have a smoother path to purchase that can lead to better returns on your personalization program.
In this Use Case, you’ll learn:
- How to calculate the business impact value from login-related cart abandonment.
- How to reduce login churn without compromising security.
- How to shorten the time to ROI on your CX investments.
- How to build a Trusted User Experience with Behavioral Intelligence at Scale.
See how the award-winning Deduce solution can help you safely extend trusted customers’ sessions so they can buy more easily and come back more often.
About Deduce
Deduce detects SuperSynthetic™ customers–AI-generated identities so realistic they fool legacy fraud solutions. Deduce unmasks SuperSynthetic identities using patented technology and the largest purpose-built, activity-backed identity graph, with 840M U.S. profiles generating 1.5B+ authenticated online events per day across 150,000+ websites and apps. Deduce Identity Graph data drives real-time multicontextual digital forensics to protect new account opening workflows and expose “sleeper” SuperSynthetics already in customer databases.
Recent Deduce awards include the #1 Security spot in Fast Company’s World’s 50 Most Innovative Companies 2022 and the 2022 CISO Choice Award for Fraud Prevention. Learn more about the SuperSynthetic threat and Deduce’s solution at deduce.com.