You’ve persuaded the C-suite to invest in technology and talent to deliver seamless, personalized customer experiences. But if your site or app makes returning customers log in each time they visit, you’re probably losing repeat purchases and ROI on your CX investments because of authentication friction. Faced with repeated login requests, 60% of customers have abandoned purchases they were planning to make.
With Behavioral Intelligence at Scale, you can eliminate authentication friction for your trusted customers without sacrificing security and account protection — so they have a smoother path to purchase that can lead to better returns on your personalization program.
In this Use Case, you’ll learn:
- How to calculate the business impact value from login-related cart abandonment.
- How to reduce login churn without compromising security.
- How to shorten the time to ROI on your CX investments.
- How to build a Trusted User Experience with Behavioral Intelligence at Scale.
See how the award-winning Deduce solution can help you safely extend trusted customers’ sessions so they can buy more easily and come back more often.
Deduce helps companies enhance their customer authentication workflows (CIAM and IDV) to prevent account takeover and account creation fraud and to improve their customer experience. The always growing Deduce Identity Network is the largest independent real-time identity graph across cyber risk and fraud in the U.S., with activity data on more than 550M profiles engaged in more than 1.5B daily interactions across more than 150K websites and apps. The Deduce Identity Network provides Real-Time Behavioral Intelligence at Scale for more accurate fraud prevention and less authentication friction for trusted customers. Deduce Identity Insights offers fast, API-based integration with major CIAM platforms.
Deduce honors and awards include the #1 spot in the Security category of Fast Company’s World’s 50 Most Innovative Companies for 2022, 2021 Fortress Cyber Security, Global InfoSec, and silver Edison Awards, as well as spotlights from CSO, Artificial Intelligence Excellence, and more. Learn more at deduce.com.