Solution Brief
Merchants need a better way to optimize checkout and grow revenue. Deduce delivers, with continuous activity and geospatial insights at scale.
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Legacy fraud protection solutions often struggle to separate sophisticated identity fraud from normal customer behavior, putting merchants at risk of fraud and false positives.
Deduce continuously captures, geospatially correlates, and analyzes the online activities of most U.S. digital identities. Unlike legacy fraud solutions built on transaction data, Deduce also analyzes activities like browsing, commenting, gaming, banking, communicating, password updating, and much more.
This creates a granular, comprehensive picture of customer behaviors and locations over time and as recently as a few minutes ago, for faster, more accurate order decisions.
In this Solution Brief, you’ll learn how Deduce customers are getting these results:
- 40% less payment fraud
- 25% fewer false positives
- 20% more incremental ATO fraud capture
See how the award-winning Deduce Identity Insights solution helps merchants streamline their checkout experience, prevent more fraud, and avoid more false declines.
About Deduce
Deduce detects SuperSynthetic™ customers–AI-generated identities so realistic they fool legacy fraud solutions. Deduce unmasks SuperSynthetic identities using patented technology and the largest purpose-built, activity-backed identity graph, with 840M U.S. profiles generating 1.5B+ authenticated online events per day across 150,000+ websites and apps. Deduce Identity Graph data drives real-time multicontextual digital forensics to protect new account opening workflows and expose “sleeper” SuperSynthetics already in customer databases.
Recent Deduce awards include the #1 Security spot in Fast Company’s World’s 50 Most Innovative Companies 2022 and the 2022 CISO Choice Award for Fraud Prevention. Learn more about the SuperSynthetic threat and Deduce’s solution at deduce.com.