KuppingerCole Report

Leadership Compass

By John Tolbert

Fraud Reduction Intelligence Platforms

This report provides an overview of the market for Fraud Reduction Intelligence Platforms and provides you with a compass to help you to find the solution that best meets your needs. We examine the market segment, vendor service functionality, relative market share, and innovative approaches to providing Fraud Reduction Intelligence Platform solutions.

  • Fraud Reduction Intelligence Platforms are increasingly sought after by consumer-facing businesses in all industries. Account takeovers and new account fraud has been rising for years but has been exacerbated by the Covid pandemic.
  • More FRIP solutions incorporate identity proofing directly and/or allow customers to extend identity vetting by enabling connections to 3rd-party authoritative attribute providers. The most innovative platforms offer remote identity verification apps and/or SDKs.
  • User behavioral analysis capabilities are expanding and getting more detailed in terms of transaction level attributes, some vendors excel at this including Deduce (a vendor to watch in this report).
  • Bot detection capabilities are essential, and this is reflected by the fact that most vendors in this space now have at least basic bot detection functions.

Deduce: Vendor to Watch

Deduce is a VC-backed startup in the FRIP space, founded in 2019 and headquartered in New York. Deduce leverages experience from creating large scale bot and ATO detection solutions for the event ticketing markets. The Deduce network consists of over 150,000 websites, 400M U.S. identity profiles and over 1.2B daily activities. Ecommerce infrastructure customers deploy JavaScript to harvest risk signals from consumer interactions with hosted vendors. Their Identity Intelligence Platform is API-driven, and customers can configure Webhooks to share signals with other IAM and security applications in their environments.

About Deduce

Deduce prevents unauthorized account access, data leakage, and identity fraud. Powered by a comprehensive consumer data network of over 150,000 websites and over a billion daily authenticated user events, we enable any business to harness the collective power of identity-based intelligence.