Account-creation fraud can lead to costly losses and regulatory penalties. With identity fraud rising 81% from 2019-2021 per TransUnion, new account fraud is a growing threat that requires accurate customer identification.
New customers who face too many onboarding hurdles may simply give up and go elsewhere. 61% of consumers have abandoned transactions because of “authentication frustration,” according to the CMO Council.
Verifying new customers’ identities requires insight into their histories, activities, and behavior online. Deduce delivers, with Real-Time Behavioral Intelligence at Scale that only MAAMA companies — Meta, Alphabet, Amazon, Microsoft, and Apple — once had.
In this IDV Solution Brief, you’ll learn:
- How to prevent account creation fraud and reduce onboarding friction for good users.
- How to quickly enhance your fraud defense with an API-based risk and trust engine.
- How to reduce manual review costs and accelerate account creation for good users.
See how the award-winning Deduce Identity Insights solution can resolve your security-CX dilemma, so you can onboard more new customers and earn more revenue.
Deduce detects SuperSynthetic™ customers–AI-generated identities so realistic they fool legacy fraud solutions. Deduce unmasks SuperSynthetic identities using patented technology and the largest purpose-built, activity-backed identity graph, with 840M U.S. profiles generating 1.5B+ authenticated online events per day across 150,000+ websites and apps. Deduce Identity Graph data drives real-time multicontextual digital forensics to protect new account opening workflows and expose “sleeper” SuperSynthetics already in customer databases.
Recent Deduce awards include the #1 Security spot in Fast Company’s World’s 50 Most Innovative Companies 2022 and the 2022 CISO Choice Award for Fraud Prevention. Learn more about the SuperSynthetic threat and Deduce’s solution at deduce.com.