
In a Voice of the Customer report, published by 451 Research in June 2022, 55% of merchant respondents said that they often find it difficult to balance fraud prevention against a smooth customer experience. In fact, for the first time since this annual report has been published, Customer Experience Impact and Damage to Brand/Reputation beat out fraud prevention as the most important considerations for merchants.
The challenge for most online businesses is that they lack sufficient identity intelligence to make split-second, informed decisions about the trustworthiness of an identity. The sort of volume of data that has been, until now, the exclusive purview of the MAMAA group of tech giants. However, there are now emerging identity networks that have real-time identity intelligence at scale. This level of identity intelligence can reduce typical UX friction points for Trusted Users – such as; eliminating the email or phone verification step on account creation, increasing the number of login attempts before account lock out for returning customers and, perhaps most valuable of all, a continuous session extension, that is renewed each time the Trusted customer returns. The Amazon shopping experience.
In this informative presentation, 451 Analyst, Jordan McKee, will dive deeper into the above report and outline some industry trends at the intersection of UX and security. Executive UX design veteran, Shawn Johnson, will describe how correctly identifying Trusted Users can impact design thinking for all user journeys. From intelligent MFA to session extensions for logged in Trusted users, identity intelligence at scale heralds a new era of friction-free design thinking.
About Deduce
Deduce sees 89% of new and returning customers before they arrive at your website or app— 43% within just hours—to incrementally capture more fraud, streamline new account opening, and improve order approval rates for legitimate customers. Deduce has built the largest online Identity Graph for cyber risk and fraud, continuously capturing activity data on more than 660M profiles engaged in more than 1.5B daily interactions across more than 150K websites and apps—a scale unmatched in the market.
Deduce earned the #1 spot in Security among Fast Company’s World’s 50 Most Innovative Companies 2022. As the most awarded company in identity security, Deduce’s other recent honors include the 2022 CISO Choice Award for Fraud Prevention, Cyber Defense Magazine’s 2022 Global Infosec Awards, and the 2021 Edison Awards. Learn more at deduce.com.