Research Report
S&P Global Market Intelligence Business Impact Brief
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False declines, persistent login challenges and friction-ridden onboarding processes are all examples of customer experience (CX) issues that can stem from unoptimized anti-fraud strategies that fail to take the CX into account.
These issues impede the journeys of loyal customers, causing frustration and, at worst, adverse impacts to revenue and relationships. Failing to recognize existing customers doesn’t only jeopardize the experience; the business as a whole suffers.
In this Research Report, you’ll learn:
- The top enterprise fraud concerns now.
- Why fraud must be treated as a CX problem.
- How CX and UX teams can collaborate to fight fraud and CX friction.
See how the award-winning Deduce Identity Insights helps businesses streamline user identification for better fraud prevention and customer experience.
About Deduce
Deduce sees 89% of new and returning customers before they arrive at your website or app— 43% within just hours—to incrementally capture more fraud, streamline new account opening, and improve order approval rates for legitimate customers. Deduce has built the largest online Identity Graph for cyber risk and fraud, continuously capturing activity data on more than 660M profiles engaged in more than 1.5B daily interactions across more than 150K websites and apps—a scale unmatched in the market.
Deduce earned the #1 spot in Security among Fast Company’s World’s 50 Most Innovative Companies 2022. As the most awarded company in identity security, Deduce’s other recent honors include the 2022 CISO Choice Award for Fraud Prevention, Cyber Defense Magazine’s 2022 Global Infosec Awards, and the 2021 Edison Awards. Learn more at deduce.com.