Solution Brief
B2C businesses face two interlocking customer authentication problems.
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- Good customers get frustrated when the sites and apps they use don’t recognize them. Adding multifactor authentication (MFA) can push them away. More than 60% of consumers surveyed by the CMO Council have abandoned transactions because authentication was such a hassle.
- ATO attacks on customer accounts threaten revenue and relationships. No wonder that 72% of global financial institutions say ATO is their biggest fraud worry, per Information Security Media Group.
Accurate, low-friction customer authentication requires Real-Time Behavioral Intelligence at Scale. Until now, only data-rich MAAMA companies — Meta, Alphabet, Amazon, Microsoft, and Apple — had access to that kind of intelligence.
In this CIAM Solution Brief, you’ll learn:
- How to stop ATO fraud and reduce sign-in friction for trusted customers by >50%.
- How to extend session time and reduce password-recovery friction for trusted users.
- How Deduce helps you build the foundation for a passwordless authentication journey.
See how the award-winning Deduce Identity Insights solution can resolve your security-CX dilemma, so you can create a Trusted User Experience and earn more revenue.
About Deduce
Deduce helps companies enhance their customer authentication workflows (CIAM and IDV) to prevent account takeover and account creation fraud and to improve their customer experience. The always growing Deduce Identity Network is the largest independent real-time identity graph across cyber risk and fraud in the U.S., with activity data on more than 500M profiles engaged in more than 1.4B daily interactions across more than 150K websites and apps. The Deduce Identity Network provides Real-Time Behavioral Intelligence at Scale for more accurate fraud prevention and less authentication friction for trusted customers. Deduce Identity Insights offers fast, API-based integration with major CIAM platforms.
Deduce honors and awards include the #1 spot in the Security category of Fast Company’s World’s 50 Most Innovative Companies for 2022, 2021 Fortress Cyber Security, Global InfoSec, and silver Edison Awards, as well as spotlights from CSO, Artificial Intelligence Excellence, and more. Learn more at deduce.com.