Design a Safer, Smarter, Easier Authentication Experience for Your Trusted Users

1. Good customers get frustrated when the sites and apps they use don’t recognize them. Adding multifactor authentication (MFA) can push them away. More than 60% of consumers surveyed by the CMO Council have abandoned transactions because authentication was such a hassle.
2. ATO attacks on customer accounts threaten revenue and relationships. No wonder that 72% of global financial institutions say ATO is their biggest fraud worry, per Information Security Media Group.

Accurate, low-friction customer authentication requires Real-Time Behavioral Intelligence at Scale. Until now, only data-rich MAAMA companies — Meta, Alphabet, Amazon, Microsoft, and Apple — had access to that kind of intelligence.

In this CIAM Solution Brief, you’ll learn:

• How to stop ATO fraud and reduce sign-in friction for trusted customers by >50%.
• How to extend session time and reduce password-recovery friction for trusted users.
• How Deduce helps you build the foundation for a passwordless authentication journey.

See how the award-winning Deduce Identity Insights solution can resolve your security-CX dilemma, so you can create a Trusted User Experience and earn more revenue.