
- Good customers get frustrated when the sites and apps they use don’t recognize them. Adding multifactor authentication (MFA) can push them away. More than 60% of consumers surveyed by the CMO Council have abandoned transactions because authentication was such a hassle.
- ATO attacks on customer accounts threaten revenue and relationships. No wonder that 72% of global financial institutions say ATO is their biggest fraud worry, per Information Security Media Group.
Accurate, low-friction customer authentication requires Real-Time Behavioral Intelligence at Scale. Until now, only data-rich MAAMA companies — Meta, Alphabet, Amazon, Microsoft, and Apple — had access to that kind of intelligence.
In this CIAM Solution Brief, you’ll learn:
- How to stop ATO fraud and reduce sign-in friction for trusted customers by >50%.
- How to extend session time and reduce password-recovery friction for trusted users.
- How Deduce helps you build the foundation for a passwordless authentication journey.
See how the award-winning Deduce Identity Insights solution can resolve your security-CX dilemma, so you can create a Trusted User Experience and earn more revenue.
About Deduce
Deduce sees 89% of new customers before they arrive at a new site or app and 43% within just hours, to stop new account fraud and first checkout fraud. The ever-growing Deduce Identity Network is the largest independent U.S. real-time identity graph in cyber risk and fraud, with activity data on more than 660M profiles engaged in more than 1.5B daily interactions across more than 150K websites and apps, delivering Identity Insights at a scale, recency, and frequency unavailable anywhere else.
Deduce honors and awards include the #1 spot in the Security category of Fast Company’s World’s 50 Most Innovative Companies for 2022, 2021 Fortress Cyber Security, Global InfoSec, and silver Edison Awards, as well as spotlights from CSO, Artificial Intelligence Excellence, and more. Learn more at deduce.com.