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Designing for Trusted Users
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60% of customers frequently experience long wait times when interacting with brands. Nearly as many have to answer repetitive questions or endure slow support processes across all touch points. Behavioral identity intelligence at scale can accelerate customer service and deliver a more secure, more personalized experience.
Join CCW Digital Principal Analyst & Director Brian Cantor and Deduce Executive UX Design Strategist Shawn Johnson for an in-depth conversation about the role of identity in customer journey design.
- How current customer experiences often erode trust.
- How to use identity intelligence at scale to effectively personalize CX.
- How behavioral intelligence drives customer centricity.
About Deduce
Deduce detects SuperSynthetic™ customers–AI-generated identities so realistic they fool legacy fraud solutions. Deduce unmasks SuperSynthetic identities using patented technology and the largest purpose-built, activity-backed identity graph, with 840M U.S. profiles generating 1.5B+ authenticated online events per day across 150,000+ websites and apps. Deduce Identity Graph data drives real-time multicontextual digital forensics to protect new account opening workflows and expose “sleeper” SuperSynthetics already in customer databases.
Recent Deduce awards include the #1 Security spot in Fast Company’s World’s 50 Most Innovative Companies 2022 and the 2022 CISO Choice Award for Fraud Prevention. Learn more about the SuperSynthetic threat and Deduce’s solution at deduce.com.