Research Report
S&P Global Market Intelligence Business Impact Brief
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False declines, persistent login challenges and friction-ridden onboarding processes are all examples of customer experience (CX) issues that can stem from unoptimized anti-fraud strategies that fail to take the CX into account.
These issues impede the journeys of loyal customers, causing frustration and, at worst, adverse impacts to revenue and relationships. Failing to recognize existing customers doesn’t only jeopardize the experience; the business as a whole suffers.
In this Research Report, you’ll learn:
- The top enterprise fraud concerns now.
- Why fraud must be treated as a CX problem.
- How CX and UX teams can collaborate to fight fraud and CX friction.
See how the award-winning Deduce Identity Insights helps businesses streamline user identification for better fraud prevention and customer experience.
About Deduce
Deduce detects SuperSynthetic™ customers–AI-generated identities so realistic they fool legacy fraud solutions. Deduce unmasks SuperSynthetic identities using patented technology and the largest purpose-built, activity-backed identity graph, with 840M U.S. profiles generating 1.5B+ authenticated online events per day across 150,000+ websites and apps. Deduce Identity Graph data drives real-time multicontextual digital forensics to protect new account opening workflows and expose “sleeper” SuperSynthetics already in customer databases.
Recent Deduce awards include the #1 Security spot in Fast Company’s World’s 50 Most Innovative Companies 2022 and the 2022 CISO Choice Award for Fraud Prevention. Learn more about the SuperSynthetic threat and Deduce’s solution at deduce.com.